Here we go again — time to have look back at my December 2010 predictions for 2011, and to go out on another limb with prognostications for 2012.
Below, I’ve listed each of my 2011 predictions (somewhat abbreviated in some cases — just click back to the original post for the full verbiage). Following each 2011 prediction, read my report on how things actually turned out, plus a fresh prediction for 2012.
2011 Prediction: Digital convergence: News, mobile, tablets, social couponing, location-based services, RFID tags, gaming . . . All these things will not stay in separate silos. . . . imagine for a moment: personalized news delivered to me on my tablet or smartphone, tailored to my demographics, preferences, and location; coupon offers and input from my social network, delivered on the same basis; the ability to interact with RFID tags on merchandise (and on just about anything else); more and more ability not only to view ads but to do transactions on tablets and phones — all of these delivered in a entertaining interfaces with gaming features (if I like games) or not (if I don’t). In other words: news delivered to me as part of a total environment aware of my location, my friends, my interests and preferences, essentially in a completely new online medium — not a web composed of sites I can browse at my leisure, but a medium delivered via a device or devices that understand me and understand what I want to know, including the news, information and commercial offers that are right for me. All of this is way too much to expect in 2011, but as a prediction, I think we’ll start to see some of the elements begin to come together, especially on the iPad.
How I did: Some hits, some misses in a complex prediction there….