I love Juan Antonio Giner and his blog, What’s Next: Innovations in Newspapers.
If you haven’t experienced it, look at it now.
Giner likes short sentences.
Never more than one sentence to a paragraph.
Sometimes just a phrase or single word in a paragraph.
It must be how he talks, as well.
A big picture leads every post.
It’s very effective.
Anyway, Giner is the founder of the Madrid design and media strategies firm Innovation Media Consulting Group. He’s an unabashed advocate of the printed word and great graphics. At the same time, he understands the web, and pushes newspapers to find and interact with readers online. He is outspoken and direct in everything he writes. Here he is in a few recent posts:
Read the rest of this post at my new blogging home, the Nieman Journalism Lab.