Google’s Hal Varian to newspapers at FTC confab: “Experiment, experiment, experiment!”

Google’s economist-in-chief, Hal Varian, was the keynote speaker this morning at the Federal Trade Commission’s second round of hearings on the future of journalism. (The study is entitled “How will journalism survive the internet age?” Round 1 was held in December; transcripts and other material are linked here — scroll down. Not to be outdone, the Federal Communications Commission also has a project studying pretty much the same thing.

Here’s the slide deck from Varian’s presentation, entitled “Newspaper Economics, Online and Offline”:

Click through to slide deck and full post at Harvard’s Nieman Journalism Lab.