Selling online news content like airline seats: price discrimination maximizes revenue

The other day at RJI’s conference “From Gatekeeper to Information Valet,” at George Washington University, the final presenter on the formal schedule was Albert Sun, a University of Pennsylvania math and economics student who happens also to have a strong interest in journalism.

On his blog, back in March, Sun posted a remarkably confident essay entitled “Price discriminate! The economics of charging for online content,” complete with some nifty graphs.

Now, we know that from the newsroom to the board room, math and economics are not widely held skills. So get out your old Samuelson and try to follow along. This just entails supply and demand and a few special wrinkles, all from Econ 101.

Here are Sun’s PowerPoint slides from GWU:

Read the rest of this post at Nieman Journalism Lab.