Tag: roomba

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs

Word has leaked out that in a secret project codenamed Titan,  “Apple is working on a car.” There are even far-fetched suggestions, based on a 1999 concept car created by a designer who now works for Apple, that it will look like this: Continue reading “Is Apple working on a car? Not yet. They are building an automotive operating system.” »