Inspired by my friend Richard Floyd’s ruminations about his 2010 blogifications, here’s a rundown on how News after Newspapers was read this year.
To the extent Google Analytics tells a real story — there are many visits by folks clearly searching for something else who stick around for just two or three microseconds — visitors in 2010 came from 108 countries (missing: Central Asia, Central Africa, Bolivia, Greenland and a few Central American countries), and all 50 states. There were 11,532 visits in total, 14,584 pageviews, and 8,478 individual visitors. On average, you spent 57 seconds on site, which is not enough to read the average post, so obviously, a lot of you bailed out early. On the other hand, most of my posts here were just trailers for the full posts over at NiemanLab, where the average post got at least 1,000 hits.
I managed to put up 20 posts this year versus 75 in 2009 and 66 in 2008 (and I started in September of 2008), so it’s been a slow year. Nevertheless, overall traffic this year was down just about 5 percent from the year before.
What you liked, based on pageviews:
1. iPad strategies for publishers — I must admit, I still don’t have one — an iPad that is. But I’ve played with one, and I think so far the strategies outlined in that post are looking valid. (See also that post’s precursor, with the same thoughts somewhat less polished.)
2. Groupon’s revenue pace — I predicted a $350 million annual pace back in April. That seemed pretty preposterous at the time (they only came out of beta about a year before), but the actual result, astoundingly, seems to be closer to $1 billion.
3. Are newspapers doomed? — This is a 2008 post that continues to get traction. The answer, if you don’t want to peek, is yes.
4. Out on a limb again: Predictions for 2010 — You can check on how those prognostications turned out here. I had more hits than misses, overall.
5. A roundup of media predictions for 2010 — This is a beat that NiemanLab has taken over in spades, with an all-star series of 2011 predictions posted during December, including my own.
Happy New Year to all!